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Sacramento Back End website optimization is the process of working within the areas of your website where visitors and general users will not see. The is pure programming while adjusting Meta Tags and Index Coding.
Meta Tags
Every website that SIA Professional Services offers already comes with a list of Meta Tags. Meta Tags are the back end coding that allows the search engines to index your site. If you are looking for people to find you based on the different products and services you offer, instead of just being able to find you by company name, then optimizing meta tags is going to be a must for your website. When SIA optimizes your meta tags we not only add a general list of meta tags on your main page, but create a specific list of meta tags which are optimized for each individual page of your website.
For example, if you are a contractor, your front page meta tags will reflect the generalities of what your company does. However as you go deeper into your website, your Meta Tags will be more and more specific to the products and services on each individual page. We will use the contractor once again as an example (see the image below):
| Page of Site |
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Meta Tags On That Page |
Home Page |
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Sacramento Construction, Elk Grove Contractor, Mikes Construction offers a wide variety of Residential and Commercial Contracting Services throughout Northern California. |
Residential Construction
(a link clicked from the Front Page) |
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Kitchen Remodels, Bathroom Construction, Exterior Painting, Plumbing, Mike’s Construction Services offers affordable and emergency bathroom and kitchen services |
Bathroom Construction
(a link from the Residential Construction Page) |
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Toilet Restoration, Victorian Bathtub Installation, Bathroom Marble and Tile, Mike’s Construction can handle any bathroom remodeling within your budget |
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You could go further depending on the additional pages you have but this was to give a simple overview of how the back end coding for meta tags work. As each page of your website gets more and more specific, SIA optimizes your meta tags for that individual page.
Index Coding
Website Index Coding is an often overlooked but important aspect to any website. The best way to explain the importance of index coding is to look at meta tags as a good lure, and index coding as though you were sharpening the hooks, adding fish attractant, and making sure your fishing line knot is tight.
Index Coding is creating proper detailed Title Tags, highlighting Key Text components, and creating Meta Bots that assist the search engines in finding relevant text on your website while ignoring irrelevant text. This may seem slightly over your head, but we know that an educated customer is a strong customer; so we will break these down to try to help you better understand each of these and what they do.
Title Tags
Whenever you go to a website you see text explaining the site you are on at the very top of your browser window.
This is your title tag. This may seem like a small part of your website, however this is a valuable tool for search engines as it allows them to validate the other components of not just your whole website, but each page on an individual scale. A Title Bar tells the search engines what section of your website they are in. When search engines check a website, they will include looking at the title bar coding. The more friendly and descriptive a Title Bar is, the more likely the search engines will add it into your search results as an additional line of relevant data. For example, if you own a cheese shop and in your gouda page your title take reads “Aged Italian & Sicilian Gouda” and all of your text on that page was relevant to Italian Aged Gouda, then the search engines may include that search term in indexing your website.
This does not mean you should go overboard with your Title Tag. If you took that same Title Tag and put in something to the effect of “Aged Italian & Sicilian Gouda hand made from a group of monks who have pledged a vow of silence on the days they are making our fabulous Cheeses” you will create two problems. First, the search engines will look at your title as a sentence rather than a relevant phrase and may not index the title tag at all. Secondly, you will increase the likelihood that not all of those words will show up in your page text enough for the search engines to properly index that page. When it comes to creating proper Web Page Title Tags, short and to the point seems to always win out.
Meta Names
Meta Names are a simple sentence that is in your back end coding below your meta tags which gives a brief description of what the search engines should be specifically looking for on that page. As with Meta tags, Meta Names will get more and more descriptive as you get deeper into your website. For example, if you owned a golf supply store in Elk Grove your front page Meta Name may read
“Elk Grove Golfing Supply Store offering clubs, swing analysis, novelty gifts, and golfing equipment.”
As you get further into your website however your Meta Names will get more specific. For example a further page’s Meta Name Sentence could read
“True Swing offers a large selection of Club heads including Ping, South Beach, Big Bertha’s, Titlist, and off brands to name a few.”
Without telling you the section of the website this would fall under you already get a good idea of what you should find on this page. Since search engines only spend a limited amount of time on any website page, keeping each sentence relevant to the content of the page will allow your site to be indexed that much faster. A solid Meta Name Sentence is an integral part of your back end coding.
Back End Optimization - Front End Optimization - PPC Campaigns
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