Front End Optimization

Front End Website Optimization is simply any site optimization that SIA Professional Services performs that can be seen by customers on your website.  Frond End Optimization includes Keyword Optimization, SEO Blogs, and several other optimizations that we will only briefly cover here.

Keyword Optimization
Keyword Optimization is the process by which your back end coding is supported by your front end text.  For example, if back end coding for a stylist on a certain page referred to highlights and layering, then the front end text must provide relevant text to support it.  An example sentence would be;

“Alteres Day Spa offers a wide assortment of highlighting and layering options for you which your stylist will be happy to share with you in our Citrus Heights location.”

This sentence supports the back end coding as well as gives additional information.  This type of keyword optimization is crucial for climbing the search engine rankings.  However, one sentence is not enough.  Search Engines look for as much relevant text as they can find that supports the back end coding to consider the relevance rating of your website in order to change its rankings.  So for each page, depending on the back end coding, you will want a solid amount of relevant text for that subject.  SIA Professional Services provides this text well beyond what most customers are able to produce in such a way that the sentences are grammatically correct and relevant to the topic. 

SEO Blogs
Search Engine Friendly and Search Engine Optimized Blogs are the same thing.  They are web logs that are designed to allow users to post information and ask, or answer questions on specific topics.  SEO Blogs allow not only the owner of the website, but also visitors to add content to the website that the search engines have no problem scouring for additional information.  As part of our optimization SIA installs an SEO blog on to our clients websites, takes care of all the back end coding and training for each page, and submits the blogs to not only the search engines, but to the Blog company which may index the page creating valuable back links that tell the search engines a website is even more relevant.  With an SEO blog your company will be able to add constant data and as the search engines see more and more updated information on the topic of your blog, they will decide how much more relevant you are compared to the person in the search engines ranked higher than you.  A good blog can be an invaluable tool to help your website take priority whenever a potential customer is looking for a product or service that you offer.

There are many other smaller tasks that SIA takes on when optimizing a website.  The information on this section was just to give you an idea of just some of the painstaking steps that go on in taking a site from optimized as search engine friendly, and starting a successful marketing campaign to raise your organic search engine listing.

Back End Optimization - Front End Optimization - PPC Campaigns