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Marketing can be the most important part of growing your business. Improper marketing can end up closing your doors fast, just ask House 2 Home and Web Van. To understand what SIA Professional Services can do for you with our award winning Sacramento marketing services, you must understand what a REAL Sacramento marketing firm does and what marketing is.
What is Marketing?
Marketing, like the Sacramento marketing service SIA offers is the process at which a business learns, identifies, and properly presents themselves in front of their target audience. Proper Sacramento marketing involves research, competitive analysis, proposal writing, and putting together campaigns that will hopefully offer customers the best return of investment with as little risk as possible. Proper marketing is a long process where not only are target demographics identified, but also involves putting a proper campaign to get a company in front of that demographic. With proper marketing a company will learn who their audience is and some of the best methods of presenting in front of that audience. With Sacramento marketing services, you can be sure that a cood marketing company like SIA knows what is involved in Sacramento marketing.
What Sacramento Marketing Isn’t.
Marketing isn’t sales. Good Sacramento marketers do not do sales. They simply provide the tools and information the sales people need. In most cases, marketers are horrible sales people, and vice versa. Sales people generally work on some level of commission and are therefore motivated by getting you to pay money. Marketing professionals generally work on salary and have a reputation to put on the line whenever they undertake a business. Marketers are generally not customer service oriented and in the case of SIA, our award winning marketer is blunt and to the point.
This is what Joseph L. Zeleny, Chief Marketing Officer of SIA Professional Services here in Sacramento, had to say about the topic.
“Our customers come to me and spend a good amount of hard earned money. Many times I am a serious investment for businesses and I am not paid to be anything other than up front. When someone is giving SIA hundreds or thousands of dollars for me to market for them they don’t want me to beat around the bush with my responses. If I see a bus coming right at them I am not going to waste time trying to build them up for walking out in the middle of the street, I am going to YELL bus and tell them how to avoid being smashed. It’s the same thing with their business. If someone is about to make, or has even made, a bad decision in their business I am going to tell them in a curt way rather than taking a flowery approach to it. Of course any good marketer worth his or her weight in salt will also offer a better alternative rather than just telling someone they were a bad dog.”
Another mistake is for people to market their own business. This is as bad as doing your own surgery, or representing yourself unbiased in court. You are too personally affected by each decision to be able to truly focus on the results. While you feel like a mouse stuck in a maze and are only able to see the coming turn, SIA and good Sacramento marketing firms are able to look at the maze from an areal view and can tell you which turn to go down next, minimizing the amount of dead ends you hit along the way.
What kind of Marketing SIA Offers
SIA is proud to be the sole home of Joseph L. Zeleny. Zeleny is the recipient of the Entrepreneurial Success Award for The Sacramento Metro area and has also been nominated and Entrepreneur of the Year, and Small Business Person of the year several times. Zeleny has also helped SIA be nominated as Small Business of the Year, as well as countless other awards. Joseph has a degree in business marketing and has an impressive portfolio of companies to his name including Clarion and several Chambers of Commerce. Zeleny has helped small ideas go national, and even international. With a proven track record, you can see why SIA is very proud to have this in demand person on staff. Zeleny truly knows what it is to offer Sacramento marketing..
Zeleny has developed through his years a love for small businesses more than larger companies. In speaking with him he was quoted as saying….
“If you help a large company increase their sales by several million dollars, they just assume you have done your job. But if you take a small Mom and Pop business and help them increase their sales a few thousand dollars a month they will name their next offspring after you. I know my job, and I do my job well, but I prefer those who are grateful for the work I do rather than just the ones with the bigger check books.”
Zeleny created and worked on a form of marketing he calls Scalable Marketing. Scalable Marketing simply states that a company should find a proper balance of time and money that allows a company to not cripple themselves as they grow. Zeleny frowns at the term Risk Management Marketing, looking at it as a term that came from a Salesperson rather than a true marketer.
“Risk Management is a horrible form of marketing even by it’s name. Risk means an action that involves the possibility of peril, damage, or death. Management is simply to oversee. So Risk Management is the overseeing of your chances of demise. That is insanity in action. Yes, it does take money to make money, yet another phrase commonly thrown out by sales people trying to close a deal. Somewhere along the lines people forgot that time is money. Scalable Marketing uses a balance of time and money to go after success. If a customer has more time than money, then they should spend more time marketing their business. As that balance shifts then they will spend more money rather than time trying to keep that balance. Sales people know that many businesses will go out of business in the first few years and will do what they can to make the sale, rather than preserve the company and decide if what they offer is really the best decision for the customer. If you ever doubt that call up a radio station that you know your customers will never listen to and ask one of their staff if they think advertising on their station would be a good choice for you. More frustrating are the so-called “Sacramento Marketing Firms” who carry relationships with all these stations and generally get discounts for sending customers to them. Risk Management is alive and well because it is profitable, sadly, rarely is that profitability to the customers advantage.”
So if you are really ready to take the next step in growing your business, call SIA Professional Services in Sacramento, and schedule a time to speak with Zeleny yourself. But be prepared, because Zeleny isn’t going to beat around the bush if he sees you standing in the path for disaster. He will only find the best way to get you out of the way and help you get on the right road where your chances of being crushed are minimized.
Contact us for more information or to schedule an appointment to learn more about how our Sacramento marketing services can help your business grow.
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