"Bill" came into our Sacramento website design and marketing firm looking for some pricing on a custom website design project. In essence he was looking for a website that would help get his business on the map and show up in the search engines. For our Sacramento website design team this generally means spending a lot of extra time on designing a website including working on the back end coding with a large amount of detail. Bill was in a saturated market and in order to get his website to have any hope on showing up on the front page it would need to be a rather large website with a ton of content that would be consistently changing.
When we do website design for a company that is looking to rank on one of the top search results, our Sacramento team spends a good deal of time and effort going through some very important evaluations. First we look at how many search results show up whenever anyone is looking for the products or services that business offers the Sacramento area web surfer. We then have to look at all of the websites that are on the front page results and see if anyone has a weakness in their website that we can take advantage of. When it comes to search engines, a website may rank in the top slots simply because there is no better website to replace them with. So when we found that several of the Sacramento businesses he would compete with had inferior website design and search engine optimization, we were confident that our Sacramento website designers would be able to help Bill achieve his goal with a fair amount of added work and effort.
The look on his face when I handed him the quote for his Sacramento website design project said it all. Bill was not going to be going with us just yet. I reminded him to compare apples to apples when he was getting quotes from anyone else and in the end was confident that he would realize that the price we gave him for all of the work that we were going to have to dedicate was more than fair. As our Sacramento website design team was well known as one of the best Sacramento search engine optimization teams in northern California, I knew that if Bill did his homework he would be back.
He was back soon enough, but what he had done was worse than if he had done nothing to begin with. He had gone with a cheaper Sacramento website design company who, though seemingly cheaper, might as well have been selling him snake oil.
Story continued on A Sacramento Website Design Nightmare Part 2
|
